The pioneer of salt iodisation in India, Tata Salt, holds the distinction of being India's first national branded iodised salt. It has been consistently recognised as one of the country's leading food brands.
Launched in 1983, Tata Salt provided an assurance of purity in a market where unbranded salt of dubious quality was the norm. Using Vacuum Evaporation technology, Tata Salt offered consumers a healthy, hygienic alternative an iodised vacuum evaporated salt that was untouched by hand.
Over the years, Tata Salt has ventured into new product segments to meet the changing needs of its customers, adding Tata Salt Lite, Tata Salt Plus, Sprinklers, Tata Black Salt and Tata Rock Salt to its repertoire.
Today, Tata Salt continues to be a market leader in the salt category - a testament of the customer's enduring trust in the brand. Through products that aim to improve the nations health and through its social initiatives, Tata Salt has lived up to its promise of Desh Ki Sehat, Desh Ka Namak.
- Tata Salt contains requisite amount of Iodine.
- Iodine helps in mental development of children and prevents Iodine deficiency disorders in adults.
The dal is very similar to what we used to get in our village. The flavour is so similar to the ones we get in our village farms.Rujuta Deshpande, Mumbai
When you polish the dal, it loses its protein. I am glad that I switched to Tata Sampann Dal as it has so many health benefits. There's no compromise on health in any way. I've always wanted to stick to the TATA brand since it generates trust. We feel like we won't be cheated.Ms. Bandrawala, Mumbai
You know whether the product is good or not from the aroma you get when the cooker goes off. I've noticed that other dals don't have the same aroma as Tata Sampann's dal.MIthraja Meenakshi, Mumbai